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“For over 20 years, Target has partnered with some of the biggest names in the industry and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today,” said Jill sando, executive vice president and chief merchandising officer, Target. “With this collection, we celebrate three incredibly talented and diverse designers, while creating our most comprehensive collection of original and quality dresses that we know our guests will love.”
The collection of designer dresses reflects Target’s commitment to inclusivity and sizes ranging from XXS to 4X, and will be available on Target.com and select Target stores starting this spring. Additionally, pickup will be available through Target’s same-day contactless pickup options, including Drive Up and Order Pickup.
The creators :
ALEXIS was created in 2008 by a mother-daughter team Alexis Barbara Isaias and Ana Barbara out of their home office. Together, the power duo designs for the woman who embraces all aspects of femininity, sophistication and elegant ease. Their advanced contemporary collections speak to the modern woman: a style icon who effortlessly embodies chic sensibilities in her everyday lifestyle. ALEXIS for Target echoes Alexis’ personal style – his travels around the world and his passion for vintage.
“I’ve always wanted to create a line that resonates with a wider audience of women and doing it alongside Target is a dream come true. This collection of dresses is a true reflection of who I am and each dress has been designed with it. intend to bring my passion to make every woman feel beautiful “, says Alexis Barbara Isaias.
Christophe john rogers founded his eponymous brand in 2016 and designs clothing with an emphasis on artistic dressing. He was named a recipient of the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund 2019 and the CFDA American Emerging Designer of the Year 2020, with many stars and personalities having worn his designs. Christophe john rogers for Target dresses feature striking styles and bold, bright patterns that celebrate self-expression.
“Growing up as an artistic kid in the Deep South, I have always aspired to create designs that help the wearer feel as expressive as possible. This partnership is a dream come true – I have always admired collaborations designers at Target in the past, and I am delighted to be a part of that legacy. I have had great fun working with the Target team and I hope this collection of quality declarative dresses will help Target guests to across the country to feel more authentic, ”said Christophe john rogers.
RIXO was founded in 2015 by best friends Orlagh McCloskey and Henriette Rix out of their living room in London, with the mission to evoke feelings of desire to travel and free spirit through their creations. With vintage-inspired fabrics and easy-to-wear shapes, RIXO aims to create timeless silhouettes that flatter all women. RIXO for Target dresses feature flattering silhouettes with eye-catching prints inspired by art, designer journeys and vintage styles.
“Designing this collection with Target has been so much fun. We feel lucky to be partnering with the retailer and having the opportunity to connect with their customers of all ages, shapes and sizes. At RIXO, we create clothing with the aim of making people feel like the best version of themselves, and the design process for this collection includes the same level of thought and inspiration as our main brand. We can’t wait to see the collection come to life – seeing our creations on others is always such a magical feeling ”, says Orlagh McCloskey and Henriette Rix.
More information about the designer dresses collection is available at ABullseyeView.com.
About the target
MinneapolisTarget Corporation (NYSE: TGT) serves customers in nearly 1,900 stores and on Target.com. Since 1946, Target has given 5 percent of its profits to communities, which today equates to millions of dollars a week. For the latest store count or for more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
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