Designer brands Armani and Levi’s engage in £ 125million Grantham Designer Outlet Village


Armani and Levi’s have committed to a new £ 125million Lincolnshire designer store.

The two high-end fashion brands have started negotiations for the boutiques of the Grantham Designer Outlet Village, which will open in the summer of 2023.

Up to 90 “premium and globally recognized retail and independent labels” will open in the first phase of development, all at a price of up to 70% of the recommended retail price.

The second phase is expected to bring 50 more internationally renowned brands.

Giles Membery, Managing Director of Rioja Estates, said: “We’re on the right track and excited about the progress we’re making with brands that we know locals and visitors alike will want to buy and experience.

“The Grantham Designer Outlet Village will bring high-end fashion and retail brands within a comfortable driving distance of Nottingham, Leicester, Cambridge, Peterborough and Lincoln.

“Beyond these benefits for buyers, the program will bring more than £ 100million in direct investment to the region and create around 1,500 permanent jobs when it opens, offering huge opportunities for residents and residents alike. local businesses. “

Roja Estates, who is working on the project alongside Grantham-based property investor Buckminster, said they are also in talks with several other globally recognized fashion, retail and hospitality brands.

They say that in total, just under a fifth of the first phase of the Outlet Village is already on offer to some of the most sought-after UK and global brands.

There will also be a selection of restaurants and cafes.

In addition to the in-store shopping experience, the Grantham Designer Outlet Village will be the first new designer store in Britain to feature a website through its partner Wishibam, which will allow shoppers to browse and purchase online from participating brands from the designer store.

Work began on the site, south of Grantham, just off the A1 in March of this year.

A shuttle bus will run from the Factory Village to the town center and the train station and it is hoped that the Factory Village will attract 3.5 million visitors per year and bring 350,000 additional new visitors per year to the Grantham area.

It will also feature architecture that combines traditional forms and contemporary finishes to create a high-quality environment with storefronts that highlight the neighborhood.

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